When times are difficult, the managers’ role becomes even more crucial.

As always, the sales manager’s job is many-fold: cheerleader, psychologist, coach and mentor.

How does an economic downturn make the situation different?

When your sales team starts getting NO’s on a daily basis, it can create a very negative spiral.

If we as managers set unrealistic goals on top of that, frustration and demoralisation are just around the corner.

Now what can you do to keep the motivation going?

Download the eBook to discover a healthy way of keeping up the good spirits.