In business it’s about the long-term relationship
At Dale Carnegie, we believe that effective selling entails strong relationships built on reciprocal trust that comes from established credibility and a mutual understanding of value. These relationships happen when the seller can demonstrate an understanding of the client’s world—their real needs—based on asking powerful questions and listening skills that identify opportunities and challenges, and uncovering unknown or unexpressed needs. In an environment where the seller can’t always win on price, it’s important to be focused on the real customer wants and needs to ensure positive outcomes for all.
The Courses
Blog: Think before you start a difficult conversation
Procrastinating the conversation only makes it harder to have it [...]
Would you wear a paper bag over your head?
The advocacy for turning our cameras on In our virtual [...]
Blog: 5 Sales Habits to get the Customer Conversation going
For those of us a who had a spark of [...]
Testimonial: Dell talks about Dale Carnegie Sales Training
Why did Tim Karger, sales director at Dell, choose for [...]
Whitepaper: This is The 1 Skill you Need to Sell
Ever thought of buying something, but then had a funny [...]
Testimonial: Topher Olsen from Alliance Residential
Yes, you want to train your salesforce, BUT we don't [...]