People have been using stories as a form of communication in every culture throughout history. Our brains a are programmed to pay special attention to them, as evidenced by the surge in neural activity that takes place when we hear a story.

Dale Carnegie understood this and trained the businessmen he worked with to use storytelling to motivate teams, sell to clients and get commitment from investors. He created a time-tested “Magic Formula” that provides the basic structure to build credibility, capture attention and call others to action. Download the eBook to discover how you can use it to your advantage!